Wednesday, 22 September 2010

London Fashion Love Letters: NEWGEN MEN + FASHION EAST MEN's Installations (1)

Hi Emmi,

LFW SS11 has come to its end. I'm not sad but excited. Why? Because LFW concludes with the menswear day!! First up are the NEWGEN MEN + FASHION EAST MEN's installations. The event taking place on the Terrace of Somerset House gets many bloggers, journalists and buyers flogging. I am early and among one of the very first to get in!

The first installation I come across is that of Katie Eary. Eary showcases her SS11 collection hiring some 10 youthful boxers to model and, of course, box on the set. Rather exciting! These boxers are robed in coutured combat kits: leopard print tops and jackets, blood red tartan bottoms, studded kneepads, (again) leopard print boxing gloves and some really funky trainers. The blood-thirst, raw motif is blatant--predator, blood, fighter, etc.--and brilliantly executed.

Oh! I forgot to mention, there are some extraordinary jumpers, too.

And the detail shots of the trainers. Love them!

Next up and not straying far from the 'fighter' theme is James Small. His SS11 collection is a fresh take on camouflage prints. No, no! Not just the military ones, Small offers some wonderful flowery prints as well as some updated leopard prints. His silhouette is soft, actually a lot softer once compared to Eary's collection.

Here are some samples.

Looking at the style on the mannequin, Small goes for a high-waisted look, which some other LFW designers in the like of Topman Designare also in favour of for next year men's fashion. This waist conscious trend seems to be everywhere. Don't believe me? Check out our earlier menswear SS11 trend report here.

I'm blogging my Part 2 soon.


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