Dead dirty and inescapable from the bearded to-the-brim residents, Austins pied piper music heritage led greedy fans, industry hippies and SUPERSWEET's Gemma Dempster for March's SXSW Music Conference 2010.
Raking in the wonderfully pissy hoards of queuing freeloaders for the daily parties, or the elitist who darken SXSW badge-only events at night; we snaked through both realms, grasping every morsel of fresh and tarnished bands for our bite-size video review.
The highlights? Stalking Adam Green down a pastoral suburban street to commandeer footage of his underwear; rolling down a barbed wire hill to secretly break in for a Surfer Blood show; catching Woody Harrelson slurping eyes at Hole's Love, and bumping into a surprisingly short Sean Lennon. The result? A shamefully gimmicky video called SXSW in SIX Minutes, gah, now we didn't want to gloat too much did we?
SXSW in SIX Minutes Line Up: Adam Green, Black Rebel Motorcycle Club, Chew Lips, Hole, Liars, Local Natives, Marina and the Diamonds, The Pains of Being Pure At Heart, Phantogram, Pivot, School of Seven Bells, Soko, Stricken City, Thurston Moore, and Warpaint
Footage: Gemma Dempster