Rachel Callaghan Animated!

So we've immortalised our favourite hero Adam Green in the epic comic strip by Joe Kelly, it's time we did our very mini heroine Rachel Mary Callaghan from KASMS!

Why? Rachel's a great friend of mine and we've always had so much fun together doing my mini "fashion projects" and I thought we had to take it to another level and do the biggest thing we've ever done - photograph her for the SS10 lookbook and animate!

If you click on individual products in our Shop now, you will see Rachel spinning round and round, something like this...

And in case you're curious, here's behind-the-scenes video of the day. We had much fun watching Rachel changing in and out of 50 outfits in 8 hours!