Hanson Stole My Youth

It's always rather depressing to see a pop band you may (yes, it's confession time) while pubescent, have chimed to their "mmm bob" castrati vocals to then find out they did grow up too, and into a rather dorkier dancing outfit.

Yes, I feel terribly old now and what's worse, they are still hanging about in their twenties too.

Their video, hosted on MySpace homepage, has rendered me somewhat speechless, why are they wearing tiny tiny sunglases? Are they meant to appear nonchalant and sight-impaired? (psst...Hanson, we can still see you..

Thinking 'Bout Somethin'

HANSON | MySpace Music Videos

Rachel Callaghan Animated!

So we've immortalised our favourite hero Adam Green in the epic comic strip by Joe Kelly, it's time we did our very mini heroine Rachel Mary Callaghan from KASMS!

Why? Rachel's a great friend of mine and we've always had so much fun together doing my mini "fashion projects" and I thought we had to take it to another level and do the biggest thing we've ever done - photograph her for the SS10 lookbook and animate!

If you click on individual products in our Shop now, you will see Rachel spinning round and round, something like this...

And in case you're curious, here's behind-the-scenes video of the day. We had much fun watching Rachel changing in and out of 50 outfits in 8 hours!

Newsletter: 21 April 2010

(Chic)ken time at minimarket!!

Get ready!!
It’s time to move away from dingy to something vivacious!!

After the sneak peek at Agentur V’s A/W10 press day a few days ago, our love at first sight went to minimarket’s French pearl-hen-feathers skirt (HEN?! That’s right!). It is beautifully made with intricate details. Imagine standing in the middle of snow in this, how cute would it be!

We can’t resist this catchy chicky design and their unique quirky little elements. It’s play time for prints, colour combinations, and unexpected materials.

Looks good, doesn't she?

Interrogate your date with Matt and Tamsen

Check out this awful, awful, awful website called Girls Ask Guys, full of everything you ever wanted to avoid knowing about dating. If this were a shop, it'd be a terrorist cess-pit masquerading as a cheap ball-and-tackle outlet down Tottenham Court Road.

One sub-page outlines how to keep a conversation going with your date, and what personal questions you can ask her so she'll dribble on about herself without knowing she's revealed her pet peeve, probably you asking her dumb-ass questions like these:

Q. Are you a night owl or a morning person?

Q. In how many languages can you say 'Hello'?

Q.What is your full name including middle name?

Q. What's your definition of cheating?

Q. Are you better at eating salsa or dancing it?

Q. Describe your fighting style: drunken master or angry monkey?

Q. Do people tell you that you act older, younger, or your age?

Q. Have you ever come close to death?

A. Yes, right now I'm close to death. Now fuck off and grown a brain cell before I kick you in the bollocks like an angry monkey.

Interview Idols

I hardly do interviews myself any more... Maybe the fear of people have completely taken over me and somehow I get more and more intimidated to do them myself (now that I have Gemma!)... But if I were completely brave to do anything, would I want to be like Nardwuar or Ushi?


It was Siobhan Fahey who introduced me to Ushi on Youtube... She interviewed Siobhan's favourite singer Melanie Safka. Now I don't really know who Melanie is but I have to say this is the most amusing interview I've ever seen! Can I be more like this please?

1000 dollars? Blink and you’ll miss it.

"Paying for purchases with Blink is a breeze. It's FAST, EASY and SECURE. It speeds up your time at checkout with no swiping necessary. Just blink and go."

That’s what the cash-cats of American bank Chase say. Now you can touch your bank card or credit card to a magnetic strip reader just like we do with Oysters, and hey-presto! You’ve paid for something in the blink of an eye.

SUPERSWEET is concerned. Chase stress security, but we don’t believe them. How does it stop a dodgy tea-leaf from nicking your card and ‘touching’ it against shop ‘readers’ and buying whatever the hell they want? No signature required? No pin? Sounds fucking terrible to us.

Imagine this, you’re walking down the street and some clever tech geek has a magnetic reader down his pants with a cash amount entered on it for 500 dollars. He bumps into you and you take no notice, but your Blink cash card has transferred a shit load of money into his pants without you even realizing. Imagine telling that to the coppers?

“Honestly constable, I didn’t pay for any dirty fishing tackle.”

And anyway, why does the world have to get itself in a damn hurry? Why doesn’t everything have to take less time than it takes a fart to escape a duck’s arse? Are we in such a bloody impatient mind-set we can’t take 5 minutes to enjoy making a shopping purchase? That is a sad life we live.

So kids, listen up, when this Blink shit hits the UK, don’t go there! Take your time, enjoy buying stuff, in fact, take a really fucking long time at the till and smile at all the impatient bastards queuing behind you. Life goes by too fast without us blinking it along.

Newsletter: 5 April 2010

Best and Worst Music VDO Awards

Honestly, if MTV could do it, so can I on... on my own on Good Friday where my only guest of honour is a cat called Michael de Babioshka.


Let's start with the best one, I know it's only the beginning of the month but it looks like this could be the best thing anyone will get to see in the next 28 days already! Phantogram, SUPERSWEET's favourite new band, with their new single 'Mouthful of Diamonds' (hmmm.... wouldn't that be nice?) - their video is just so alien-like I wanted to cry when I first saw it. I once went to an amazing gig where someone in the crowd kept yelling, "Seriously, how did you do that?" to the band. And I was like... what a thing to be shouting out. But now I'm going through the same motion... How did Phantogram do that? It's so good, so beautiful, powerful and mysteriously seductive! I'm in love right now. BRAVO!


And now let's skip all the way to the worst one. Just like Eric Prydz's 'Call On Me', Grum's 'Can't Shake This Feeling' is another interpretation of the infamous and attention-seeking (but works every time) "sex sells" method. However, before you think I'm torturing our office cat with a facelift. It's only because Michael got too squeamish to watch and I've had to force her. How demeaning can this get? Surely even Terry Richardson would disapprove!

But all in all, thanks to both. Now I have seen everything!

If I were Queen for a day...

I'd have the world operate on 36 hour days so in one day we would have enough time to work, watch the cat sleep, listen to all the music promos sent without feeling queasy, deal with 100 people and emails, have time to hang out with friends or alone and watch Kimora go crazy in Life in the Fab Lane... but then we'd all need to have long lunch naps to deal with the other 22 hours we'd be working and doing all that stuff...

OK, enough daydreaming. Back to work!