Yesterday I visited the studio of one of my favourite New York designers, ThreeASFOUR. Don't you just love that name alone already?!This particular Spring/Summer 10 collection totally draws me in. It's their first time collaborating with Yoko Ono, while hanging out with her son Sean, he suggested they hook up with his mom and see if she would do something. Yoko instantly loves the idea, already a fan of the label, she gave them her rare print to mix in with their usual curved seams and circular tailoring. The print doesn't just inspire the collection two-dimensionally but whole spiral thing also evolves into the structure of the shape. There you have it: a breath-taking capsule collection consisting only of 23 pieces!
The guys told me that this is Yoko's first and probably the only time to work with fashion designers. I'm pleased to hear, having been dreaming about stocking their collections for a while now, and know that ThreeASFOUR's debut collection at the SUPERSWEET Shop will be a rather special one!
This is one of the most complicated flowy type dress I've seen, aptly named the 'Hide and Seek Dress' with Yoko's print on cream silk but one piece of fabric literally hides under folds and pops out under another seam creating multi layer effect that is light as feather. What I love about it is that it's casual enough to be daywear, but at the same time luxuriously long and glamour enough for the night.
And who knows! We're doing swimwear next summer too! But us being us, it will be conceptual pool parties we're inviting you to. I'm ready!PS: If you can't wait till next summer, you can go buy the delicious limited edition posters (set of three and only 50 available) from O.H.W.O.W. here.
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