LalaLiars give us some LalaLove!

Last Friday, the SUPERSWEET team skived work and went to Standon Calling Festival for a day in Hertfordshire to check out our favourite band Liars headline. Much to our surprise (and without the band knowing we were coming), one of them was wearing LalaLove's Popeye top!

Sadly this style is now all sold out. But you can check out more here. Latest I heard was that guitarist Aaron is going through some hardcore Madonna phase, so he'll probably be bagging a lot of our Madges too!

ATP by Matt Groening Tweetathon

So some of you might know, I went to the ATP last weekend and did hour by hour on-site tweets. It wasn't easy, I don't talk to myself all the time that much but it was pretty interesting to have to busy myself all the time so I had things to tell. If you missed it, we had two cool guest tweets and here's the highlights of my past weekend with pictures. Follow us (or me, basically) at @supersweet!

We're geeks and early at #ATP - 5:50 PM May 7th

Just bumped into liars, they thought I was my own double! Can't wait to see th tonight, it's been 3 years! This will be epic! - 5:52 PM May 7th

Wow! Projector work at broadcast @atpfestival is amazing! I'm in trance! - 6:18 PM May 7th

Our neighbours next door mean business! Next up: cold cave! - 7:36 PM May 7th

Are cold cave serious? This is literally what I'm seeing at the @atpfestival right now. Literally!! - 8:00 PM May 7th

It's iggy o'clock!! - 9:03 PM May 7th

Spotted a girl wearing Sretsis make my heart melt jeans, she looks amazing!!- 9:15 PM May 7th

Arghhoooooooo..... I wanna be your dog #atp cuz your light show is the brightest ever!! - 9:27 PM May 7th

I have two hours of napping before the fresh&onlys and liars! How un rock and roll of me. - 9:55 PM May 7th

Ok round two for friday @atpfestival Woah nice hair shonen knife girls!! - 12:44 AM May 8th

Love this girls dress a lot. Second row for liars @atpfestival now. I'm a geek but can't wait! - 2:14 AM May 8th

It's official: liars are best band in the world - I will die doing everything to get the rest of the world to agree with me. Manipulative! - 2:25 AM May 8th

But seriously, they were even better than the last time I saw them and I didn't think that was possible ever! - 2:35 AM May 8th

Right I've never had a monologue for this long with and to myself before. Let's do more updates tomorrow. Night night #ATP! - 2:42 AM May 8th 

Ok I'm up! Who's at @atpfestival and awake and wants to meet up text me now. Today is a hang day. But give an hour to wash my hair first! - 11:32 AM May 8th

Top is such a man today! - 1:46 PM May 8th

Breakfast #atp how glamorous! - 2:18 PM May 8th

Love the colour and frills of this girls coat! Next up: last songs of boredoms! - 2:42 PM May 8th

I think the next question to our next freebie should be how many instrument hitting tweeps you see at boredoms - 3:12 PM May 8th

I have so much respect for boredoms now! Another best band to play @atpfestival! it was so pretty looking at cymbols flipping up/down too! - 3:16 PM May 8th 

We want... But oh so expensive! - 4:53 PM May 8th

Coffee with the lovely Debbie from @CreateSpark. Now: deerhunter time! - 4:57 PM May 8th

Why aren't your feet cold? - 5:27 PM May 8th

Matt groening is drawing for you right now #ATP!! = 5:51 PM May 8th

Bumped into this girl. She has a gorgeous orange jumper that shr apparently got for almost nothing in Taunton!! - 6:41 PM May 8th

This is Julian from Liars. Konono no 1 just about made me cry, and the boredoms earlier really did make me cry. Absolutely amazing. Choltida such a bitch cause she Is making me cry right now, cause I am an old man and ugly. - 7:37 PM May 8th

Watching residents... Not sure if I'm enjoying it yet... - 8:23 PM May 8th

Apparently liars are making us a toothbrush! Sending pat the lovely intern to collect it from their chalet tonight!! - 9:08 PM May 8th

Look! Tiny bunny at @atpfestival!! - 10:32 PM May 8th

That blond guy who sticks fingers at thee oh sees shouting I've heard them all before can go fuck yourself. Who begs you to be here? - 10:32 PM May 8th 

Getting ready for xx, we are right in the front for once! Ooh... Groupies! - 11:16 PM May 8th

Watching xx with matt groening, woah!! - 12:34 AM May 9th

Amazing light show at xx #ATP! - 12:46 AM May 9th

Because we were staring at his arse so much, we actually got given this teddy bear. Who's got peter pan now hey? - 2:02 AM May 9th

So pandabear was a bit of a let down... I'm going to bed now... Zzzz... - 2:11 AM May 9th

Pot noodles for breakfast anyone? Well it's kind of lunch now. Last day @atpfestival, can't wait to see Daniel Johnston! - 12:19 PM May 9th

Interviewing our band of the month later today. Look out for another guest tweet! - 12:50 PM May 9th

Cinema time! - 1:23 PM May 9th

Toy story! He won't stop staring! - 1:52 PM May 9th

Daniel Johnston is about to make me cry right now ;( - 6:50 PM May 9th

Oh my god Daniel Johnston is doing the soundcheck by himself right now! A private show!! I think I'm star struck!!! - 7:13 PM May 9th

Guest tweet from sierra CocoRosie: hey we are here #ATP, we're looking forward to playing tonight, let's dance! - 7:21 PM May 9th

It's j spaceman performing ladies and gentlemen... Yo! - 8:13 PM May 9th

Let's try again. Were seriously super close now!! See? - 8:36 PM May 9th

Just danced with bianca and sierra from CocoRosie! - 9:38 PM May 9th

Can someone please teleport me from a to b? It's too cold to walk! - 10:30 PM May 9th

Raincoats talk too much I'm leaving! - 11:34 PM May 9th

Seriously, I like bands that talk and joke around but I'm not really here for a standup show... Gaagh! Really annoyed now! - 11:43 PM May 9th

These are the shiniest dms I've seen ever! - about 24 hours ago

My #ATP ends with frustration, don't know whose fault it is, joanna newsom playing too long and too quietly or raincoats talking too much? - about 24 hours ago

Let's hope our band of month nymphs close it nicely! I'm digging the chaos pads work at xx right now though! - about 24 hours ago

And may I add that they're doing 100 times better a job than george harrisons son's band the new #2. and he had four of them! - about 24 hours ago

I'm impressed! Am loving everything about the xx show right now! - about 24 hours ago

Aww... Last day @atpfestival has really done it for @pitterpatterpat. We're waiting for cocorosie... Eagerly, as you see! - about 23 hours ago

Come on coco, we're waiting #ATP! - about 23 hours ago

Alright! That was a high level of satisfaction!! Thank you CocoRosie you were amazing!! Well done @atpfestival! Nighty night!! - about 22 hours ago

End of ss #ATP tweet-reports. Can we call these tweetports?! - about 22 hours ago

Rachel Callaghan Animated!

So we've immortalised our favourite hero Adam Green in the epic comic strip by Joe Kelly, it's time we did our very mini heroine Rachel Mary Callaghan from KASMS!

Why? Rachel's a great friend of mine and we've always had so much fun together doing my mini "fashion projects" and I thought we had to take it to another level and do the biggest thing we've ever done - photograph her for the SS10 lookbook and animate!

If you click on individual products in our Shop now, you will see Rachel spinning round and round, something like this...

And in case you're curious, here's behind-the-scenes video of the day. We had much fun watching Rachel changing in and out of 50 outfits in 8 hours!

Welcome to SUPERSWEET, Sophie Hulme!

Sophie Hulme is the latest designer to join our Rockstar AW 10 range at SUPERSWEET! But how could she not? Sophie is, as we recently discovered, our very own Islington posse. She is the missing piece that completes us. We have clothes, shoes, jewelleries and now, because of her, bags...

With each collection, all her items come with collectible charms. The first one was a brass whistle with the brand and collection engraved, then a toy soldier, name tag and now (into her 5th season) a military whistle! Yes, something like this necklace below.
So look out for all these guys as they'll be coming to you before you know it. Armoured tan and black leather totes or box bags, whistle necklaces, belts (another category added) and the best thing of all to turn that mundane coat of yours (come on, everybody's got one) suddenly into the coolest thing you own - the bow necklaces! I know I'll be having one, armoured and protected please.

I'm gonna be a Rockstar!

Is it too soon to talk about the next winter when we've hardly made our way out of this one? I'm just slightly excited when I get to exercise my shopaholism through work and put it to good use!

With our wonderful SUPERSWEET Shop, I try to buy for each season as if everything was our own collection altogether. So with the current season (that's Spring/Summer 10, in case you're stuck in a time loop like me), we're doing Beach Candies... As for the next Autumn/Winter, I intend to turn everyone into a Rockstar!

Starting with Brooklyn's Noble Youth (only their 3rd season in!), they've borrowed a Hugh Heff's raspberry velvet jacket, cropped it, slashed the back out and stuffed it with black lace... actually a lot of super see-thru black lace to tease the crowd! Raspberry isn't the only option, there's black roses on brown velvet and black too!

For more of the "frontwoman" type, I've got the tassled leggings for you in three colourways from SteveJ & YoniP. If I were you, I'd rush and get my hands on everything now. We heard that Yoni is turning into a rockstar herself as she'll soon appear everywhere on Korean TV with her own chat show. That's some gossip for you!

We could go back to the 70s glam rock a bit more with IVANAhelsinki's billowing sleeves from her latest Copper Chain collection. Nearly everything shines and shimmers, and this cute lurex dress is no less. If you get it, wear it with the coolest leggings from threeASFOUR!
For me, I already have plans to steal this ultimate rockstar harness, again, from threeASFOUR. What an amazing idea! Just throw it on top of anything (and everything) and you're a superstar!

Oh and don't forget to put your new shoes on. Faux fur "wild things" from Opening Ceremony!

Now start saving money and book me for gigs at once!

LFW: Parade Your Fashion Icon!

Scary resemblance no?

We've got some smoking hot LalaLove Tees still available, but not for long! So be arrogant, tongue-in-cheek, or just plain silly and parade you favorite icon for LFW, from Auntie V Tee to a certain supermodel leg akimbo, Jeans Off. Hopefully you'll bump into one of them so casually, they'll think they're looking in a mirror...